Charlie Herbozo-Vidal
Senior Design Manager & Product Strategist
Guiding high-impact design teams and architecting omnichannel product ecosystems at enterprise scale. Grounded in systems engineering, behavioral research, and measurable business growth.
Strategic Leadership Case Studies
Omnichannel transformations, complex healthcare workflows, design systems architecture, and nationwide retail rollouts.
AI-Led Prototyping Systems & Async Review
Multi-Brand Capability, Automated Heuristics & Live Showcase Hubs
Architected a repeatable AI-led prototyping engine across two distinct brand systems (Retail & Health100), replacing slow synchronous walkthroughs with always-on showcase hubs, automated heuristic QA, and in-context review.
Next-Gen Point of Sale Modernization
Enterprise Retail Architecture Across Thousands of Locations
Directed research and product design for a multi-phased modernization of CVS’s legacy POS across thousands of retail stores, unlocking $300M+ in operational savings and elevating platform usability to 88 Grade A.
Omnichannel Loyalty & Strategy
CVS ExtraCare & ExtraCare Plus (80M+ Members)
Led the end-to-end design strategy for CVS’s flagship loyalty program across 80M+ active members, architecting frictionless in-lane enrollment and in-app gamification that generated $60M in incremental margin.
Specialty Pharmacy & Clinical AI
Complex Medical Verification & Human-in-the-Loop AI
Transformed dense medical workflows for specialty pharmacy representatives and designed trustworthy, human-in-the-loop AI verification patterns that mitigate clinical error and safeguard patient care.
Enterprise Design Systems Engineering
Multi-Platform Tokens, Slot Architecture & Governance
Architected and governed scalable design tokens and slot-based component libraries across customer-facing and colleague-facing platforms, bridging design and engineering to accelerate feature delivery.
UX@CVS 2026: Enterprise Community & Analytics
Unifying 3 Business Units & Real-Time Measurement
Eliminated IT access barriers across CVS, Aetna, and Caremark to open our company-wide UX conference, replacing an organizational blind spot with a zero-dependency web app and real-time analytics dashboard.
Creative Direction & Brand Scaling
Omnichannel Brand-to-Product Unification
Served as central creative node aligning physical in-store collateral, CRM communications, and digital experiences for high-visibility nationwide loyalty initiatives.
Industrial Design & Photography
Grounding digital systems in physical space: explorations in solid wood joinery, functional objects, and environmental photography.
