Hi, I'm Charlie!
Whether I’m designing a digital ecosystem, engineering a solution, or baking a loaf of sourdough, I am driven by a love for the process of creation.
Based in New York City by way of Lima, Peru, I am a hybrid Creative Lead, Engineer, and Business Strategist. Instead of narrowing my focus to just one discipline, I’ve spent my career mastering how they connect.
Over the past few years, I’ve focused on optimizing omnichannel user experiences across retail pharmacy, convenience, and e-commerce sectors. My work includes shaping the strategy for large-scale, nationwide design modernization efforts that successfully aligned cross-functional teams and drove measurable business value.
My expertise lies in translating complex business goals into seamless, customer-centric digital experiences. I approach every challenge with deep curiosity and a collaborative mindset, and I'm always looking for innovative teams ready to elevate their user experience and scale their impact.
Let's connect!